Latest News

GE Appliances Canada Extends Support Of Soccer With CF Montreal Sponsorship

April 08, 2021
April 8, 2021, [TORONTO, ON] - GE Appliances Canada today announced a new three-year partnership with CF Montréal. This new sponsorship, coupled with existing relationships with Toronto FC and the Vancouver Whitecaps, makes the home appliance company an official supporter of all three Canadian soccer teams, and cements the brand’s support of soccer - at all levels - across Canada.
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Whitecaps Sleeve Release

July 16, 2020
VANCOUVER, BC – For the first time in club history, Vancouver Whitecaps FC will feature sleeve sponsors. Exclusively for the MLS is Back Tournament, GE Appliances Canada will have a patch on the left jersey sleeve, while Canadian Tire will be on the right sleeve. Both patches will be on the primary and secondary kits during the tournament.
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Café Facebook AR Filter Now Available

June 19, 2019
June 19, 2019 [TORONTO, ON] - Café is using augmented reality to help Canadian consumers see exactly how the company’s appliances would look in their own kitchens. Using Facebook photo effects, the brand’s new mobile tool allows users to virtually replace their existing appliances with a Café appliance - including the opportunity to experiment with the Café’s beautiful Matte White and Matte Black finishes, and customizable hardware.
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Introducing Café Appliances

March 25, 2019
March 25, 2019 [Toronto, ON] - Café - a beautifully modern, design-forward collection of kitchen appliances - officially launched in Canada today. Equal parts performance and personality, Café is the first line of premium appliances that can be personalized, with customizable hardware in unique brushed bronze, brushed stainless, brushed copper and brushed black hardware options.
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