April 8, 2021, [TORONTO, ON] - GE Appliances Canada today announced a new three-year partnership with CF Montréal. This new sponsorship, coupled with existing relationships with Toronto FC and the Vancouver Whitecaps, makes the home appliance company an official supporter of all three Canadian soccer teams, and cements the brand’s support of soccer - at all levels - across Canada.
In addition to in-stadium signage and branded co-marketing, the new agreement will see GE, a global leader in both kitchen and laundry appliances, support Club Academy and Soccer Quebec youth development through CF Montréal. The Club will also work with the brand to create the GE Player of Quality Scholarship, which will give deserving kids access to the Club’s soccer schools and camps.