GE Appliances Canada has been a corporate partner of Canada Soccer since early 2022.

 

The countdown is on to June 11, 2026

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#madeforthis

Canadian soccer. Unforgiving, relentless, unrecognized? We are made to handle the harshest conditions. From scorching hot summers to blistering cold winters, our athletes are made to handle it all. GE Appliances recognizes this spirit. We build our appliances to excel under all environments as they first need to pass thousands of hours of testing before being badged ‘GE’. Our UltraFresh laundry protects your kits – and your laundry room – from unwanted odors. The Wifi connect on our Profile line up allows you to call the shots from the sidelines. We can tackle any challenge.

GE Appliances take pride in making the best appliances in the world and like Soccer in Canada we are made for this.

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MEET THE WINNING LINEUP

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GE UltraFresh Laundry Pair

Keep your laundry room from smelling like a locker room with leading Microban antimicrobial technology.

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Profile Range

It's okay to skip the warmup with the no preheat air fryer built right in the oven.

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Profile Wall Oven

Review the play. Our in-oven camera allows you to check the progress of your food without ever opening the oven door.

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UltraFresh Dishwasher

Scores the hat trick! Drains, Dries and Defends your dishwasher from unwanted odors.

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Every once in a while, you're at your absolute best: perfect family, an Instagram-able moment and that work-life balance sweet spot. But life doesn't always work that way. All the small victories, awkward moments, life hacks, rushing your kids off to practice with a healthy meal...rising to everyday challenges, that's you. Nothing captures this spirit like sports. And nothing ever quite matches this dedication like Canada's most participated game, soccer. That's why GE Appliances has searched across Canada and will be highlighting the finest athletes and top difference makers in the game of soccer as our Players of Quality. At GE Appliances, we believe in bringing good things for life.

So whether it's a Major League Soccer player, the coach who made it all happen, or the parents who sacrifice everything so their child can play the beautiful game, GE Appliances celebrates you.

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see them, be them

GE Appliances Canada is committed to growing the beautiful game here at home. When we say good things, for life, we mean good things, for everyone. We launched the first ever See Them, Be Them initiative, because if young girls and gender-diverse athletes can't see a future for themselves in women's soccer, then women's soccer doesn't have a future.

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OUR ONGOING COMMITMENT TO WOMEN'S SOCCER

Earlier this year, we announced that we were donating an incremental $100,000 of funding to support the Women's National Team programming in preparation for the FIFA Women's World Cup. The funding was directed to support the team across three key pillars: sports science and medical innovation, technical innovation and cultural innovation.

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Clean Sheet Donations

For every clean sheet thatToronto FC,CF Montréalor Vancouver Whitecaps earn at home during the 2022 MLS season, we'll donate $1,000 to the team's foundation of choice in support of the development of the beautiful game and providing greater equity in youth access to the sport.