Canadian soccer. Unforgiving, relentless, unrecognized? We are made to handle the harshest conditions. From scorching hot summers to blistering cold winters, our athletes are made to handle it all. GE Appliances recognizes this spirit. We build our appliances to excel under all environments as they first need to pass thousands of hours of testing before being badged ‘GE’. Our UltraFresh laundry protects your kits – and your laundry room – from unwanted odors. The Wifi connect on our Profile line up allows you to call the shots from the sidelines. We can tackle any challenge.
GE Appliances take pride in making the best appliances in the world and like Soccer in Canada we are made for this.


MEET THE WINNING LINEUP

GE UltraFresh Laundry Pair
Keep your laundry room from smelling like a locker room with leading Microban antimicrobial technology.

GE Profile Range
It’s okay to skip the warmup with the no preheat air fryer built right in the oven.

GE Profile Wall Oven
Review the play. Our in-oven camera allows you to check the progress of your food without ever opening the oven door.

UltraFresh Dishwasher
Scores the hat trick! Drains, Dries and Defends your dishwasher from unwanted odors.


Every once in a while, you’re at your absolute best: perfect family, an Instagram-able moment and that work-life balance sweet spot. But life doesn’t always work that way. All the small victories, awkward moments, life hacks, rushing your kids off to practice with a healthy meal...rising to everyday challenges, that’s you. Nothing captures this spirit like sports. And nothing ever quite matches this dedication like Canada’s most participated game, soccer. That’s why GE Appliances has searched across Canada and will be highlighting the finest athletes and top difference makers in the game of soccer as our Players of Quality. At GE Appliances, we believe in bringing good things for life.
So whether it’s a Major League Soccer player, the coach who made it all happen, or the parents who sacrifice everything so their child can play the beautiful game, GE Appliances celebrates you.


We know that top players aren’t born, they are made through years of practice, dedication and community support. That’s why we’re committed to the development of soccer at all levels. Whether we’re cheering youth teams on from the sidelines or supporting the communities they play in through charitable programs, we at GE Appliances are the number one fans of Canadian soccer players.

Clean Sheet Donations
For every clean sheet that Toronto FC, CF Montréal or Vancouver Whitecaps earn at home during the 2022 MLS season, we’ll donate $1,000 to the team’s foundation of choice in support of the development of the beautiful game and providing greater equity in youth access to the sport.

Vancouver Fan Fridge
To celebrate the 2021 play-offs we teamed up with the Vancouver Whitecaps in support of the Greater Vancouver Food Bank, with the Ultimate GE Fan Fridge Contest. For every $5 donation made to the food bank, fans were entered for their chance to win a one-of-a-kind GE Appliances x Vancouver Whitecaps FC fridge. Over the course of one week, we helped raise over $2,200.